Earlier this year I facilitated a retrofit-themed round table with developers, owners and operators at Cisco’s City of London offices (see list of attendees and key themes discussed here). As part of the follow-up I co-wrote an article for Smart Buildings Magazine on Retrofitting buildings and the drive towards net zero. We quoted Matthew Marson
As part of the research for the book on more strategic content marketing I co-wrote pre-pandemic, I spoke to Joe Pine and Jim Gilmore. They are the co-authors of the Experience Economy: Work is Theatre & Every Business a Stage (1999). Their business theory had been cited by a number of those I had spoken
As part of my market engagement approach I use a more immersive form of what is called contextual enquiry in user-centred design. That’s part of putting of research back into marketing, and informed by design thinking and particularly deep dive design research methodology of innovation specialists IDEO. But I also use a version of the
Much of my most recent teaching on grad and post-grad courses has been looking at how Lean Startup thinking and tools are changing the way organisations ‘go-to-market‘ (GTM) and that being arguably a different approach to those based on more traditional marketing ‘fundamentals.’
Before moving into the smart building space, I was chief advacocy officer for author, keynote speaker self-proclaimed ‘post-purpose’ preacher Thomas Kolster and his Goodvertising agency. That was also a ‘market engagement’ role , which included helping develop his online master class that accompanied his The Hero Trap: How to Win in a Post-Purpose Market by
I am diagram junkie and sucker for a cutaway diagram that probably has something to do with the ones from the Eagle comic and Gerry Anderson TV Show annuals I enjoyed as a kid. Clearly, I was not alone given this Thunderbirds Agent’s Technical Manual from Haynes that appears aimed at those of my generation:
I’m an author and market engagement specialist who helps joins the dots between research, innovation, go-to-market activation and business transformation around 3 core activities: content, connections and conversations. Connect with me on LinkedIn or get in touch there.
