
The BOS Market: A pragmatic T-shaped framework for evaluation that goes beyond a Magic Quadrant and into operational value.
23 September 2025

The BOS Market: A pragmatic T-shaped framework for evaluation that goes beyond a Magic Quadrant and into operational value.
13 September 2025

A strategic framework to solve the project-operations gap: The debate between central platforms and open protocols defines the future of smart buildings.

A digital soft landings framework can bridge the idealist and pragmatist divide, defining a minimum viable handover to solve the project-operations gap.

The gap between BIM and smart buildings is not a technical issue, but rather a consequence of the project-to-operations gap. Inspired by a conversation with Alex Plenty of Skanska, I explored solutions to the issue for Digital Construction Plus.

My refelection on AI’s seismic shock to the smart buildings market, advocating a forward-looking Sensemaking approach

James Pellatt: AI is the game-changer, transforming smart buildings from projects to products.

Challenges traditional use case views, advocating a collaborative shift to defining clear performance indicators for true digital building value.

WELL’s adoption links to JLL’s 3-30-300 Rule, revealing a ‘Trojan horse’ strategy for digital platforms prioritising human-centric ROI

Emerging from a period of reflection, I explore key evolutions in digital buildings, redefining industry roles and pathways as I chart a new course.

An invitation to the Build in Digital Editorial Guidance Panel validates extensive engagement in the digital buildings ecosystem.
Welcome to my blog, a record of my active engagement across the smart buildings ecosystem. Here, I focus on bringing diverse stakeholder groups together for common good and share perspectives from my ongoing work and insights. Learn more about my background below, or connect with me on LinkedIn.
Justin is an author and market engagement specialist, adept at connecting research, innovation, go-to-market activation, and business transformation through strategic content, connections, and conversations. For over two decades, he has conceived and led large-scale stakeholder engagement programmes across diverse sectors.
In his recent capacity, he applied his entrepreneurial drive and strategic leadership as Executive Director for the Digital Buildings Council (DBC), a dynamic not-for-profit industry group he helped to catalyse into existence. His work there mirrored the high-impact consultancy services he provides, involving helping the organisation break through a crowded and often confusing sector, establishing the DBC as a source of clarity and strategic guidance. A significant achievement included helping establish and facilitating the collaboration between DBC on the crucial Review of The RIBA Smart Buildings Overlay to the RIBA Plan of Work, with its original co-authors, underscoring its rapid impact in the built environment.
Further extending his leadership in the field, Justin has recently been appointed to the Editorial Guidance Panel for Build in Digital magazine, where he will help guide editorial strategy and highlight emerging trends in smart and digital buildings. He was also nominated in the Digital Construction Power Players 2025 list by Digital Construction Plus.
Connect with me on LinkedIn or get in touch there.