Architecting Industry Dialogue: Driving Integrated Building Futures

3 June 2025

The digital transformation of the built environment is undeniable, yet a significant chasm often separates Building Information Modelling (BIM) from the burgeoning realm of smart buildings. My work centres on facilitating the essential dialogue that bridges these critical industry divides and helps define the strategic direction for new initiatives.

This was exemplified in my work defining the key focus areas for the Digital Buildings Council (DBC), a process that began with a foundational workshop. That workshop, which served as the catalyst for the council’s formation, was covered in Smart Buildings Magazine, underscoring the collaborative genesis of these critical industry discussions.

A core part of my role involved supporting the setup of associated project initiatives, such as the BIM to Smart” initiative spearheaded by DBC member John Clarke, Operations Director at One Sightsolutions. This initiative is crucial for creating a seamless flow of information from design and construction through to a building’s operational life. My work in this area extends to orchestrating external communications and facilitating thought leadership opportunities, like John’s insightful article, “Bridging the gap between BIM and smart buildings,” which summarises the project’s aims. This process both promotes the contributing member and generates interest in working group participation.

My methodology for content creation significantly streamlines the authoring process, particularly for busy industry experts. It involves:

  1. Facilitating a recorded interview with the member author.
  2. Summarising the discussion using AI tools to provide an outline.
  3. Empowering the author to express their thinking in a way that best reflects their expertise.

This process dramatically speeds up content generation, ensuring members, who have demanding day jobs, can efficiently contribute their valuable thought leadership. The goal is always to maximise the impact of their limited time and the reach of their insights.

John’s article on Bridging the gap between BIM and smart buildings actively explores the complex integration of BIM with smart building technologies, highlighting challenges in data integration, communication breakdowns, digital twin lifecycles, and standardisation barriers. He advocates for a “less is more” approach, prioritising BIM data truly relevant and actionable for ongoing operations.

This article was published in advance of the DBC’s BIM to Smart panel at Digital Construction Week (DCW). This highly anticipated session, moderated by Rachel Heaton from GS1 UK, featured John alongside Sam Norledge (LMG), James Franklin (Kier Construction), and Veronica Friuli (Turner & Townsend). The panel explored how greater collaboration between BIM and Smart Building communities can foster a more unified approach to smart building development through knowledge sharing and cross-industry educatio

My role also involved interviewing both John and Sam for a podcast discussion about the panel session, further delving into their perspectives and the challenges discussed.

About Me

Justin Kirby is a leading industry commentator, connector, and facilitator with over two decades of experience in catalysing stakeholder engagement and business transformation. He is a passionate advocate for bridging the persistent gap between the design-and-build phase and the long-term operational life of a building. This is the central mission of Start With Smart Group, a community he recently launched to bring together a global network of forward-thinking professionals.

Justin’s work applies the same strategic and entrepreneurial drive he used as the Executive Director of the Digital Buildings Council (DBC), where he helped to establish a collaborative platform for industry leaders and facilitate key initiatives, including the crucial Review of The RIBA Smart Buildings Overlay.

A respected voice in the field, Justin has been appointed to the Editorial Guidance Panel for Build in Digital magazine, and was nominated to the prestigious Digital Construction Power Players 2025 list by Digital Construction Plus, which he contributes to and helps judge their Digital Construction Awards partnership with Digital Construction Week. He is adept at turning complex industry challenges into clear, actionable conversations and initiatives.

Connect with him on LinkedIn or get in touch there.