Smart-to-BIM: Applying Human-Centred Design to Data

24 June 2025

Smart-to-BIM: Applying Human-Centred Design to Data

A deep dive into the Smart-to-BIM revolution, focusing on human-centred design and transforming data into living assets.

The convergence of Building Information Modelling (BIM) and Smart Building technology is transforming how we design, build, and operate assets. Yet, moving from static design data to a truly “living asset” requires a fundamental mind-shift—one rooted in human-centred design.

My expertise in engagement and business transformation focuses on facilitating the deep and meaningful conversations required to bridge these disciplinary divides. Through strategic connections, we can ensure that digital transformation serves not just the building’s systems, but its occupants and owners.

I recently facilitated a crucial panel discussion featuring Sam Norledge and John Clarke from the Digital Buildings Council (DBC), which explored this very convergence. They and other participants delved into the strategic implications of moving from siloed data to integrated digital environments. Drawing on my background in human-centred design, I provided editorial and framing expertise for the resulting article, ensuring it clearly articulated this vital mind-shift for the industry.

This is a powerful example of how applying a structured engagement approach and rigorous sense-checking can translate complex technical topics into clear, actionable insights for the entire ecosystem.

The full article by Sam, “The Smart-to-BIM Revolution: From Data Museums to Living Assets,” outlines the key takeaways from the panel discussion and the critical need to view BIM as the foundation for operational data.

Stay connected with my ongoing engagement activities across the digital buildings ecosystem by following me on LinkedIn. Reach out there to discuss collaborations and insights.

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About Me

Justin Kirby is a leading industry commentator, connector, and facilitator with over two decades of experience in catalysing stakeholder engagement and business transformation. He is a passionate advocate for bridging the persistent gap between the design-and-build phase and the long-term operational life of a building. This is the central mission of Start With Smart Group, a community he recently launched to bring together a global network of forward-thinking professionals.

Justin’s work applies the same strategic and entrepreneurial drive he used as the Executive Director of the Digital Buildings Council (DBC), where he helped to establish a collaborative platform for industry leaders and facilitate key initiatives, including the crucial Review of The RIBA Smart Buildings Overlay.

A respected voice in the field, Justin has been appointed to the Editorial Guidance Panel for Build in Digital magazine, and was nominated to the prestigious Digital Construction Power Players 2025 list by Digital Construction Plus, which he contributes to and helps judge their Digital Construction Awards partnership with Digital Construction Week. He is adept at turning complex industry challenges into clear, actionable conversations and initiatives.

Connect with him on LinkedIn or get in touch there.