Orchestrating Insight: The Evolving MSI Role

6 March 2025

One of the Digital Buildings Council’s (DBC) core Focus Areas, which I helped define, is to explore the evolving roles and responsibilities of key stakeholders in digital building project delivery. This includes the evolving role of the Master Systems Integrator (MSI). This article by Mike Hook of LMG, published in the April edition of Inside Networks, is a prime example of the thought leadership I help facilitate within this crucial domain. My process involves more than just content promotion; it’s about making the whole look greater than the sum of its disparate parts.

Through a process of facilitating recorded interviews with authors like Mike, summarising their insights using AI tools for an outline, and then empowering them to express their thinking, I significantly streamline content creation. This makes it efficient for busy industry members to contribute valuable thought leadership.

This article, and others like it, explores how greater collaboration clarifies delivery models and ensures intelligent buildings function in harmony, contributing to a wider discussion on roles and responsibilities in the digital built environment.You can read Mike Hook’s full article, “Bringing it all to life,” in the April edition of Inside Networks.

About Me

Justin is an author and market engagement specialist, adept at connecting research, innovation, go-to-market activation, and business transformation through strategic content, connections, and conversations. For over two decades, he has conceived and led large-scale stakeholder engagement programmes across diverse sectors.

In his recent capacity, he applied his entrepreneurial drive and strategic leadership as Executive Director for the Digital Buildings Council (DBC), a dynamic not-for-profit industry group he helped to catalyse into existence. His work there mirrored the high-impact consultancy services he provides, involving helping the organisation break through a crowded and often confusing sector, establishing the DBC as a source of clarity and strategic guidance. A significant achievement included helping establish and facilitating the collaboration between DBC on the crucial Review of The RIBA Smart Buildings Overlay to the RIBA Plan of Work, with its original co-authors, underscoring its rapid impact in the built environment.

Further extending his leadership in the field, Justin has recently been appointed to the Editorial Guidance Panel for Build in Digital magazine, where he will help guide editorial strategy and highlight emerging trends in smart and digital buildings. He was also nominated in the Digital Construction Power Players 2025 list by Digital Construction Plus.

Connect with me on LinkedIn or get in touch there.