Strategic Partnerships: Amplifying Digital Building Discourse

13 August 2024

In the dynamic landscape of the digital built environment, cultivating a prominent voice requires strategic engagement. In August 2024, the Digital Buildings Council (DBC) announced significant partnerships with three top industry events, setting the stage for months of impactful dialogue. These collaborations were a vital mechanism for advancing the DBC’s mission and demonstrating its value through proactive market engagement.

While the summer months often see a lull in activity for many organisations, efforts within the DBC were focused on consolidating initial Working Groups and planning for expansion. These event partnerships were a direct and powerful extension of this strategy, providing a crucial platform to bring emerging thinking into the public domain and to sense-check key issues believed to need addressing.

These event collaborations were a strategic means to promote the DBC and its core messages. They offered invaluable communication channels that were then amplified through social media, ensuring that the insights and expertise within the DBC reached a far wider audience. This significantly contributed to the DBC’s early brand visibility and helped position it as a source of clarity.

Panel sessions were curated, coordinated, and moderated at these events, directly linked to the DBC’s developing focus areas. These public discussions effectively brought the internal conversations, which form part of the DBC’s project initiatives, into the public domain. In turn, insights gleaned from these external dialogues would then feed into and further shape those project initiatives, creating a powerful, iterative cycle of influence. This constant interaction between internal strategy and external validation was key to ensuring the DBC’s work remained relevant and impactful.

The three key event partnerships facilitated were:

This proactive approach continuously drove content, fostered connections, and catalysed meaningful conversations, effectively showcasing the strategic value of the DBC and its members in a crowded and complex sector. It exemplifies how market engagement can serve as a potent force for building brand, shaping discourse, and driving industry progress.

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About Me

Justin is an author and market engagement specialist, adept at connecting research, innovation, go-to-market activation, and business transformation through strategic content, connections, and conversations. For over two decades, he has conceived and led large-scale stakeholder engagement programmes across diverse sectors.

In his recent capacity, he applied his entrepreneurial drive and strategic leadership as Executive Director for the Digital Buildings Council (DBC), a dynamic not-for-profit industry group he helped to catalyse into existence. His work there mirrored the high-impact consultancy services he provides, involving helping the organisation break through a crowded and often confusing sector, establishing the DBC as a source of clarity and strategic guidance. A significant achievement included helping establish and facilitating the collaboration between DBC on the crucial Review of The RIBA Smart Buildings Overlay to the RIBA Plan of Work, with its original co-authors, underscoring its rapid impact in the built environment.

Further extending his leadership in the field, Justin has recently been appointed to the Editorial Guidance Panel for Build in Digital magazine, where he will help guide editorial strategy and highlight emerging trends in smart and digital buildings. He was also nominated in the Digital Construction Power Players 2025 list by Digital Construction Plus.

Connect with me on LinkedIn or get in touch there.