Pioneering Insight: What’s Smarter in Digital Buildings?

23 February 2024

Every year, the industry sees a deluge of predictions for the coming twelve months. Rather than addi
ng to this ubiquitous noise, I conceived a different approach: to bring together practitioners directly involved in design and deployment, seeking genuine consensus on what truly matters in digital buildings. This “hunch” proved fruitful, delivering pragmatic insights from the “coal face.

This workshop, held in early 2024 and covered by Smart Buildings Magazine, served as a critical foundation for understanding the evolving landscape. My focus as a market engagement specialist is always on fostering collaborative dialogue to yield tangible understanding.


I co-facilitated this insightful session with Aleksandra Dasala, the former head of SmartScore Research at WiredScore. Our insights were compiled into a summary report published in Smart Buildings Magazine last week, which you can read here.

Key Themes from Practitioner Consensus:

Our discussion, involving a diverse group of participants including owners and operators, yielded consensus on several critical challenges and upcoming trends:

  • Definitions & Standards: A lack of consistent definitions for “smart buildings” hinders collaboration. There’s a pressing need for industry-wide technical standards and standardised data ontologies.
  • Landlord-Tenant Dichotomy: Misaligned incentives often lead to disconnects, impacting data sharing and technology adoption. Dissolving this dichotomy requires establishing a common language and aligning on clear business outcomes.
  • Smart Enablement Process & Best Practice: Early stakeholder engagement is vital for successful deployment. The need for clear definitions (e.g., “smart ready”) was highlighted to prevent ambiguity.
  • Technology Direction & Future Proofing: The increasing intelligence of edge devices necessitates robust cybersecurity. Infrastructure needs to be flexible to adapt to evolving user needs and technologies.
  • Business Case, ROI, & Risk: ROI calculations often overlook “softer” benefits like occupant productivity. Holistic ROI models are needed, and Quantity Surveyors (QSs) were highlighted as a potential “block” here, struggling to quantify intangible value.
  • Net Zero & Sustainability: These remain strong drivers for change, offering clear ROI potential through energy optimisation and data-driven decision-making.

This workshop’s success affirmed the power of bringing together those at the sharp end to identify challenges and explore solutions collaboratively. The obvious next step would be to address these critical issues, ideally through further collaborative initiatives, transforming shared insights into actionable progress for the industry.

About Me

Justin Kirby is a leading industry commentator, connector, and facilitator with over two decades of experience in catalysing stakeholder engagement and business transformation. He is a passionate advocate for bridging the persistent gap between the design-and-build phase and the long-term operational life of a building. This is the central mission of Start With Smart Group, a community he recently launched to bring together a global network of forward-thinking professionals.

Justin’s work applies the same strategic and entrepreneurial drive he used as the Executive Director of the Digital Buildings Council (DBC), where he helped to establish a collaborative platform for industry leaders and facilitate key initiatives, including the crucial Review of The RIBA Smart Buildings Overlay.

A respected voice in the field, Justin has been appointed to the Editorial Guidance Panel for Build in Digital magazine, and was nominated to the prestigious Digital Construction Power Players 2025 list by Digital Construction Plus, which he contributes to and helps judge their Digital Construction Awards partnership with Digital Construction Week. He is adept at turning complex industry challenges into clear, actionable conversations and initiatives.

Connect with him on LinkedIn or get in touch there.