DMC provides expert strategic consultancy, educational workshops, and campaign planning and management services in the field of connected marketing (CM) to major brands who need to:

• Integrate CM as a strategic approach within their business operations and/or brand marketing mix
• Use CM successfully at a project implementation level
• Extract the greatest value from their current CM initiatives on a sustainable basis

Our strategic CM consultancy services are tailored to match specific requirements, such as:

• Provide ongoing insight into how the theories and practices in CM are evolving, to keep businesses up-to-date with the state of play in this business-building field.
• Investigate and evaluate the usefulness of new CM approaches and techniques to a specific business sector, company, or project.
• Add expert guidance, knowledge and a safety check to businesses making the journey to adopt a CM approach.
• Facilitate introductions to relevant specialist CM practitioners around the globe at a local and/or project level.
• Deliver expert consultancy at project feasibility and inception stages to help businesses incorporate a CM initiative into their marketing mix (and ideally into related business operations such as CRM), ultimately developing a blueprint for using a consumer-centric approach on a local or global basis.
• Act as a ‘troubleshooter’, providing specialist consultancy for existing consumer-centric projects that require expert insight or guidance to realise or recover their objectives.

Our structured educational CM workshops ‘teach staff to fish’, providing them with new or increased core marketing capabilities. The workshops include a knowledge transfer session, and a participatory brainstorming session during which people put their newfound CM knowledge into practice on test case projects and receive expert guidance and evaluation. The point is to develop new skills and know why, with whom and when to apply them for business advantage.

Our CM campaign planning and management services are provided at a tactical implementation level on a project-by-project basis. They include: specialist project planning, development and management with particular emphasis on consumer engagement and participation; customer profiling and recruitment; creative development and implementation advice; results measurement, analysis and reporting.

We provide our services flexibly either on an ad hoc basis, or within a longer-term framework in a strategic relationship to help build a CM asset that delivers revenue generation beyond your existing product portfolio.

Through the founding of the Viral + Buzz Marketing Association in 2003 and its current Network development, our collaborative book ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’, speaker engagements at business and marketing events around the world, and our project work at the coalface in the CM field, we are continually evolving our CM theory and methodology, and adding to our considerable knowledge library.

Please contact us to discuss your requirement and commission our services.